О мужиках и верблюдах
Nov. 9th, 2006 01:18 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
taibaНа последнем киноклубе мне не поверили, что на пачке Кэмэла "запрятан" голый мужик с эрегированным.
Смотрите сами: http://www.eeggs.com/items/4500.html
http://www.medscape.com/viewarticle/436011_2 - а тут даже выделили
(раз уж там только с гугля нормальный заход...)
Perception of Sexual Content in Advertisements. In order to determine the potential sexual content and its impact on advertising, the respondents were exposed for 2 min at two images of wellknown cigarette brands, the Marlboro advertisement in which a cowboy is smoking a cigarette, and the traditional Camel advertisements that shows a camel next to a pyramid (Fig 1). According to the experts, one of these images had an unquestionable sexual content (the camel) [Fig 2] and the other image was devoid sexual content (the smoking cowboy). An advertisement was categorized as having unquestionable sexual content when 10 members of our department were in agreement after viewing a series of advertisements. The images were projected in color onto a 1.5 x 1.5-m screen, and the impact of the commercial was evaluated at the same time in the questionnaire. The responses of the students were graded as absent, minimal, and high perception of sexual content (PSC) according to their answers to the questions, "Does the camel figure attract your attention?" "Do you believe that the camel figure contains any sexual content?" and "Do you think that the image of the camel contains a naked man and a naked woman?" A high PSC was a positive response to all three questions; a minimal PSC was a positive response to one or two of the three questions; and a negative response to all three questions was equivalent to absence of PSC. These images were previously tested in a pilot study with a focus group of 47 Boy Scouts (mean age, 14 years old), who were asked these questions in order to ensure the clarity of the questionnaire. We found that the respondents easily understood the questions, as there were no requests for clarification. Sixty-seven percent of them perceived sexual content in the image that was deemed to have it by the experts, while only 4% of the respondents perceived sexual content in the image that did not have any sexual content. For the purposes of this article, we are only reporting the results with the image having a clear sexual content.
Figure 1. (click image to zoom) Front of a pack of Camel cigarettes as currently marketed.
Figure 2. (click image to zoom) Outline of the supposed image that, according to the participants in the study, has sexual content. This outline was obtained by asking 10 boys to outline the image they perceived during the survey. Afterwards, a professional designer was asked to refine the outlines according to the original perception of the boys. The designer avoided adding to or altering the original perception and removed the outline from the original image to show what the boys really perceived. The final result appears as a single entity. The reader can appreciate the following close-ups and the final result, whereby these outlines can be superimposed on the pack of Camel cigarettes, confirming that the perceived image of the boys has not been altered.
(даже википедия пишет http://en.wikipedia.org/wiki/Camel_cigarettes)
Смотрите сами: http://www.eeggs.com/items/4500.html
http://www.medscape.com/viewarticle/436011_2 - а тут даже выделили
(раз уж там только с гугля нормальный заход...)
Perception of Sexual Content in Advertisements. In order to determine the potential sexual content and its impact on advertising, the respondents were exposed for 2 min at two images of wellknown cigarette brands, the Marlboro advertisement in which a cowboy is smoking a cigarette, and the traditional Camel advertisements that shows a camel next to a pyramid (Fig 1). According to the experts, one of these images had an unquestionable sexual content (the camel) [Fig 2] and the other image was devoid sexual content (the smoking cowboy). An advertisement was categorized as having unquestionable sexual content when 10 members of our department were in agreement after viewing a series of advertisements. The images were projected in color onto a 1.5 x 1.5-m screen, and the impact of the commercial was evaluated at the same time in the questionnaire. The responses of the students were graded as absent, minimal, and high perception of sexual content (PSC) according to their answers to the questions, "Does the camel figure attract your attention?" "Do you believe that the camel figure contains any sexual content?" and "Do you think that the image of the camel contains a naked man and a naked woman?" A high PSC was a positive response to all three questions; a minimal PSC was a positive response to one or two of the three questions; and a negative response to all three questions was equivalent to absence of PSC. These images were previously tested in a pilot study with a focus group of 47 Boy Scouts (mean age, 14 years old), who were asked these questions in order to ensure the clarity of the questionnaire. We found that the respondents easily understood the questions, as there were no requests for clarification. Sixty-seven percent of them perceived sexual content in the image that was deemed to have it by the experts, while only 4% of the respondents perceived sexual content in the image that did not have any sexual content. For the purposes of this article, we are only reporting the results with the image having a clear sexual content.
Figure 1. (click image to zoom) Front of a pack of Camel cigarettes as currently marketed.
Figure 2. (click image to zoom) Outline of the supposed image that, according to the participants in the study, has sexual content. This outline was obtained by asking 10 boys to outline the image they perceived during the survey. Afterwards, a professional designer was asked to refine the outlines according to the original perception of the boys. The designer avoided adding to or altering the original perception and removed the outline from the original image to show what the boys really perceived. The final result appears as a single entity. The reader can appreciate the following close-ups and the final result, whereby these outlines can be superimposed on the pack of Camel cigarettes, confirming that the perceived image of the boys has not been altered.
(даже википедия пишет http://en.wikipedia.org/wiki/Camel_cigarettes)
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no subject
Date: 2006-11-09 11:32 am (UTC)